  
Musicola M12-10C Prototype Musicola M12-10C 78 rpm Musicola M12-10C 45 rpm
The M12-10C played one side of 12 10" 78 rpm records. Produced 1953-56.
These machines continued with the sliding tray mechanism using a similar amplifier as the earlier M12-10B that now powered either a 12" Rola or Magnavox speaker located behind the bottom louvres. Later models were fitted with an 12" MSP speaker and an upgraded amplifier similar to the E40-10.
These models had a metal tonearm using sapphire needles. The restyled cabinet had the selector mechanism on an angle featuring instructions on selection and pricing, one record sixpence, two records one shilling, on the face plate.
The mechanism was more visible through the clear laminated curved canopy. Now cast and no longer hand made it resulted in a better looking and working machine than the M12-10B.
The cabinet was backlit by two fluros behind coloured plastics illuminating slanted white perspex louvres in the top and bottom producing a rainbow effect. It now had Musicola and Popular hits emblazoned in different colours on two lightboxes.
Alfred Wilding once complained that the curved metal canopy frame cost more than five times the original estimate to be manufactured and almost killed him to have them produced.
The M12-10C was also retrofitted to play 7" 45 rpm records by a gearing change, fitting a lightweight plastic Collaro tonearm with a ceramic cartrdge, sapphire stylus and adding felt covered metal plates. These were then rebadged as M12-7C's.
This machine in it's 45 rpm format is the most commonly found Musicola.
Pictured is model # 318 and # 453.
 
Retrofitted 45 playing mechanism with added 78 playing mechanism with metal
plates and lighter plastic Collaro tone arm Musicola tone arm
  
Early M12-10C Amplifier Rear view M12-10C Later M12-10C Amplifier
with additional transformer
Factory photo of Musicola M10-12C's and E40-10's in various
stages of production. Note the llluminated machine in the middle
To view a video of the M12-10C 45 RPM simply click on the link below
http://www.youtube.com/watch?v=qDM7o8xe1Yc
11110000100010001111111111110000100000001111000011110000100000001010000011110000111111111000000010101010110000001111000010001000
|